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The meaning of the advertisement is to emphasise the nourishing shampoo and the fact its a tropical scent which is very refreshing. The bright orange represents the scent that stands out, the fruit in the foreground gives the buyer an incentive to buy it especially if they like the smell of mangos and pineapples which are very tropical fruits. The background represents the cleanliness and how natural the shampoo is made. The tag lines purpose is to include the name of the company but to emphasise that this shampoo is different from all of the others especially with a word like "twist" which has connotations of different and flipped around.