Music Videos In Media

Hard Times - Paramore (Performance)

In Hard Times the music video is a performance music video, so the band is performing the song. The music itself is quirky and very indie. This subverts the stereotype of artists with women involved or musicians that are women using the woman's body or her physical features to draw especially male attention in, this is called male gaze. The performance itself is very empowering of women as Hayley Williams the front woman of Paramore doesn't wear tight, clingy clothes and doesn't show off her body she's in fact in a baggy jumpsuit. This is so the audience concentrates on the music not the looks of the lead singer. As well as this Hayley Williams is fronting a male dominated band and she's at the fore front throughout the video so this could also seen as really empowering. The subculture Paramore is apart of has changed over the years but they would be seen as "indie" or "pop punk" if they were to be categorized.

  

Cold - Maroon 5 (Abstract)

In the music video male gaze is shown with half naked women to attract men to watch the video and to reel them in. The music video is abstract which backs up the stereotypes of a typical alcohol or drug fueled party within the music video, it does this to imitate as best it can what its like to be high off drugs or to be heavily influenced by alcohol. For example the fish with the face of a human. The subculture that the music video links to is obviously clubbers and younger adults that experiment with alcohol and drugs. 

Everlong - Foo Fighters (Narrative)

In the music video  male gaze isn't shown once as the band members act out most of the characters in the narrative of the music video, even the female characters, however it's obvious that it is just the band members acting it out. The music video does its best to give recreate what it's like having a nightmare which is obvious through the performance and different camera effects. The subculture this music video links to is "grunge" and the "alternative" sub genres of music as Foo Fighters were at this time represented in that way when this song was released.